About BEI

The Company


The Business of Entertainment Inc. (BEI) founded in 1991, is an innovative company: producers of live theatre, films, documentaries, and photography exhibitions. BEI is managed by its president, Cyma Rubin.


About Cyma Rubin


Cyma Rubin is a Tony and Emmy Award producer, director, writer and president of Business of Entertainment, Inc. New York. Her many theatrical producing credits include the Tony Award-winning Broadway musical “No, No, Nanette;” (4 Tonys),  “Greaser’s Palace,” named an outstanding film of the year at the London Film Festival; movies for Warner Brothers and CBS; multi-media shows for Pepsi-Cola; “Porgy and Bess” for the Houston Grand Opera; the documentaries, “The Making of Porgy and Bess” and “The Joseph Pulitzer Story” for Japanese television. She is the American producer for American Ballet Theatre’s tours to Japan.

Ms. Rubin was the New York curator and producer for the Pulitzer Prize photography exhibitions in Japan and South Korea and is currently the curator/writer and producer for the U.S. traveling exhibition, THE PULITZER PRIZE PHOTOGRAPHS, Capture the Moment. She continues to produce, write and co-edits the catalog.

In 1999, she produced and directed the TV Special, “Moment of Impact: Stories of the Pulitzer Prize Photographs for Turner Network Television, which won the Emmy and Telly Awards for best documentary.

In 2007, Ms. Rubin curated, edited and produced a new exhibition and book,
THE AMERICAN SOLDIER A Photographic Tribute FROM THE CIVIL WAR TO THE WAR IN IRAQ, It is currently touring the country.


Ms. Rubin is a native New Yorker who graduated from North Carolina State University and The New York School of Interior Design. In 2003, she received an Honorary Doctorate of Fine Arts and the Alumni Award of the Year from North Carolina State University. She is a member of The National Academy of Arts and Science, the Overseas Press Club, National Press Photographers Association, a trustee of The North Carolina Society of New York and a member of the Executive Council at the Weill Cornell Medical College.

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